Quick Turnaround From Consultation to Logo Delivery

Step 1:

Request Consultation

If you are interested in trying our data-driven design approach you can request a consultation by submitting your name and email to get the process started.

Step 2:

Submit Brief

Once you request a consultation you will be directed to a page where you can submit a logo brief. The brief provides us with a few details to start working with for your logo design and is required to get started. It only takes a few minutes to complete.

Step 3:

Receive Consultation

After brief submission, we review and begin brainstorming fonts, icons and colors we can use. We also review your top competitors to identify areas you can gain advantage over them. Our ideas are put into presentation format and we will connect with you via your preferred form of communication to review the presentation together.

Step 4:

Approve & Submit Payment

After your consultation and assessment of logo design ideas, the next step is to continue with the presented direction. If you are in agreement with logo design direction, you can submit payment and we will begin creation of the logo. Payment is required to begin the actual development of the logo idea to bring the vision to life.

Step 5:

Creation of Logo Designs

After payment confirmation, we immediately start to bring the logo vision to life. This usually leads to the development of two to five logo concepts to test with consumers. During the creation process we aim to capture key elements within your logo design that can allow you to stand out and be loved by your target audience.

Step 6:

Market Test Logo Designs

Once the logo concept(s) are completed, we immediately begin testing by capturing feedback from at least 100 consumers. Most of these consumers are also within your target audience. Although feedback from the logo owner is very important, it is important to know consumer perceptions regarding your brand and whether these perceptions hit the benchmarks for top brands.

Step 7:

Receive Logo & Reports

When we are done testing your logo design(s), we send the testing report results to you for review. The report provides insights on consumer sentiment toward your logo. You would learn if consumers loved your logo, if your logo stands out, if it is unique, and memorable or timeless. You will also see if your logo design helps generate strong purchase intent.

Step 8:

Customer Review & Feedback

Now we await your feedback to determine if revisions are needed. The reports will help you understand who your logo resonates with most. You will have a better idea of the gender and age group(s) that most likely gravitate toward your logo. The reports help verify that your logo can compete with the best and outperform your competitor. Reporting and feedback also provides ideas on minor tweaks or adjustments you would like made.

Step 9:

Final Testing & Logo Delivery

After review and confirmed approval of the recommended design, we will send the files for the logo and the report. However, if you have feedback or minor adjustments, we will work to incorporate these changes and conduct final testing, as necessary. There is a limited amount of testing that can be conducted so it is important to test wisely. If a new test is conducted, updated logo and testing will be sent for review and approval. Once approved, final logo files and reports will be delivered to you.

How it Works