When it comes to creating a business in the microblading industry, one of the first things that must be done is crafting a strong microblading business name. This goes beyond simply thinking of a great name and delves into the creation of your brand’s identity, which consists of your brand’s personality. It is an extremely important step for building a successful business. Many entrepreneurs hold off on this and rush into starting their business, but I encourage you to spend time thinking about it once you have an idea of the business you would like to start.
If you are thinking of starting a microblading venture, then you are in good company. That is because the beauty industry continues to grow based on the five-year trend of consumer interest in the industry. It is one of the industries that maintained strong demand over the years across all states in America. One of the most popular niches within the beauty industry is microblading. Although interest for Microblading declined in recent years, it is still an extremely popular procedure among consumers and a good business niche for entrepreneurs.
However, to succeed in the microblading niche requires a strong brand that stands out from the pack. With microblading in descent, a new business in this niche must aim to capture as much of the market share as possible. This is where a strong brand comes in. And the first step in building a strong brand is starting with a strong business name. For starters, this means the name of your business must be a unique name. Secondly, your microblading brand must create a strong connection among prospects on first impression. Not just any type of connection, but an emotional connection. The emotional appeal of your brand is what will help set it apart from the competition.
When done reading this article, you will be on your way to creating not just the best name, but the perfect business name for your microblading business. This name will create lasting impression and produce positive emotions among your target audience.
Below are the topics we will cover to get you started on your journey.
- Creating a world class microblading brand identity
- Finding your unique selling proposition
- Understanding local laws & regulations as it relates to your microblading business
- How to properly leverage business name generator tools
- Checking for domain name availability and trademarks
- Business name should be versatile when it comes to marketing materials
- Gather feedback through focus groups to select your final choice name
- Creating a brand that resonates with your target audience
- Online and offline presence
Creating a world class microblading brand identity
When thinking about your microblading brand identity, you must think about the unique visual, verbal, and emotional components that will define how your microblading business is perceived by your target audience. It encompasses everything that makes your brand recognizable and distinguishable from other microblading brand competitors. The goal is to make your brand identity have broad appeal, while remaining targeted to your prospective customers.
Below are the key elements of your brand identity. These elements will help convey the essence of your business.
- Your actual brand name and logo
- The color palette you use
- Your selected Typography
- Imagery and graphics
- Your brand voice and messaging
- The customer experience
Now that it is clear regarding what constitutes your brand identity, let’s go into an important step to creating your microblading brand identity, which is finding your unique value proposition.
Finding Your Unique Value Proposition
As stated, one of the first steps to take in crafting your microblading brand identity is to discover your unique selling proposition, also known as USP. It comes down to identifying your business’s distinct qualities. This requires carefully pinpointing all the services, features, processes, or areas that set you apart from your competitors. This includes exploring the difficulties people experience in your industry. The purpose is to eventually be able to highlight the unique benefits you can offer to your potential clients.
To accomplish this typically involves completing the seven steps below.
- Identifying your target audience
- Analyzing your top microblading competitors in your area or even the nation
- Evaluating your strengths
- Highlighting the unique features, procedures, tools and benefits
- Gathering feedback from your clients or ideal customers
- Creating and writing down a clear and compelling USP statement
- Incorporating your USP into your branding and marketing messaging channels
These highlighted steps play a pivotal role in producing the ideal name. Following them will put you closer to identifying the perfect look for your microblading brand.
However, you will still be several steps away from reaching the final decision on the perfect microblading business name. The above points enable you to understand a bit more about the target audience, your competition and also your strengths. Next, you will need to look into local laws to see how you can leverage it for your advantage.
For example, one way to find your unique selling proposition is to understand the local laws and regulations related to your microblading business. This can relate to required licenses and health and safety regulations. If you are one of the few in your niche with special licensing or that meets certain health and safety regulations, you want to incorporate this in your name if possible. I will go into a bit more detail regarding this topic in the next section.
Understanding local laws & regulations as it relates to your microblading business
When starting any business, it is important to abide by local laws and regulations to avoid legal issues. When it comes to microblading businesses, it is a standard requirement across all states to own a license or certification to operate this type of business. So, it is expected that all individuals looking to start their own microblading business have a license or certification to legally operate. Where you may further differentiate yourself is if there is any specialized licensing that you can layer on to your required license.
This can be specialization or training in using organic products, pathogens, sterilization and sanitation methods. For some states, this may be a requirement. If you are in a state where this isn’t a requirement, you will automatically be ahead of the curve.
Below are a few examples for three of the largest states in the United States.
California
- Licensing: Microblading artists must be licensed by the California Board of Barbering and Cosmetology or the California Department of Public Health.
- Training: Must complete an approved training program in bloodborne pathogens and tattooing.
- Health Regulations: Adhere to the California Health and Safety Code, including sterilization, sanitation, and waste disposal protocols.
- Permits: Require a body art facility permit from the local health department.
Texas
- Licensing: Must obtain a tattoo studio license from the Texas Department of State Health Services.
- Training: Practitioners need to complete a bloodborne pathogens training course.
- Health Regulations: Follow the Texas Administrative Code on health and safety standards for tattoo and body art studios.
- Permits: Local health department permits are required.
New York
- Licensing: Microblading is regulated under the tattoo license by the New York State Department of Health.
- Training: Must complete a bloodborne pathogens training course.
- Health Regulations: Compliance with New York State sanitary codes, including sterilization and hygiene practices.
- Permits: Obtain a permit from the local health department.
Some of you reading this may already have the relevant certifications and licenses. For those who may not, below are steps you can take to ensure compliance with the local laws.
- Research Local Regulations:
o Contact local health departments and cosmetology or tattoo licensing boards.
o Review state and municipal regulations online. - Complete Necessary Training:
o Enroll in certified microblading and bloodborne pathogens courses.
o Maintain documentation of all training and certifications. - Apply for Licenses and Permits:
o Submit applications for business licenses, health department permits, and specific tattoo or cosmetology licenses.
o Ensure all fees are paid and requirements are met. - Set Up the Workspace:
o Follow local health and safety guidelines for setting up the microblading studio.
o Ensure proper sanitation, sterilization, and waste disposal procedures are in place. - Maintain Records:
o Keep detailed records of all licenses, permits, and training certifications.
o Document client procedures and consent forms. - Stay Updated:
o Regularly check for updates to local laws and regulations.
o Participate in continuing education to stay informed about best practices and compliance requirements.
The above focuses on licenses and certifications, but there are more common things to be aware of that relates to local business name regulations.
These things include the following:
- Avoid government references: Stay away from implying your business is part of a government entity or agency like the FBI, Treasury or State Department
- Avoid professional licenses: You can’t use Attorney, CPA, Doctor in your name unless you truly have these professional licenses.
- Avoid trademark references: Don’t reference trademarks that you do not own and without receiving permission to use.
- Avoid offensive terms: This is self-explanatory. However, there may be terms that are considered offensive in your state and not another state, so be aware of what those terms may be.
- Use the correct business entity: Make sure to use the business entity you are filed as and don’t use an LLC or Corporation if you are a Sole proprietorship
To wrap up this section, keep in mind that licenses and certifications can be a unique selling point and can be a great way to differentiate your microblading brand from competitors. This takes us to the next step, which involves the actual generation of good microblading name ideas. In the next section it will start by covering great tools that can be used to help produce a wealth of creative ideas for your name.
How to Leverage Business Name Generator Tools for Microblading Business Name Ideas
Coming up with a good business name or brandable name is extremely challenging. The first thing most try to do is see what word combinations they can put together to come up with catchy microblading business names. Things have since changed in the era of generative ai. With the rise in popularity of generative ai, many will probably first try to use brandcrowd’s ai, ChatGPT or other generative ai tools to try to come up with catchy names. But the problem with generative ai is that although it can produce some catchy business names, it has challenges coming up with solid brandable names.
The key to successfully using business name generator tools to come up with the best microblading business names comes down to the prompts you give. For example, take a look at up to 350 Microblading business names generated through ChatGPT using five different prompts.
Prompt 1: Brow business name ideas or brow name ideas
| Brow Bliss Beauty | Natural Brows | Brow Art | Arch Emporium | Brow Gaze |
| Perfect Arches | Brow Harmony | True Arches | Brow Nirvana | Allure Brows |
| Brow Brilliance | Luxe Brows | Brow Glamour | Brow Elevate | Brow Mastery |
| Flawless Brows | Brow Perfection | Dream Brows | Beauty Brows | Brow Flare |
| Brow Haven | Brow Studio | Brow Whisper | Brow Radiance | Arch Luxe |
| Chic Arches | Brow Essence | Perfectly Arched | The Arche Studio | Brow Meraki |
| Brow Envy | Brow Allure | Brow Marvel | Precision Brows | The Brow Ink Spot |
| Lush Brows | Defined Arches | Brow Impressions | Brow Sculptors | Brows by Design Ink |
| Brow Beautique | Pure Brows | Radiant Brows | Brow Legacy | Brow Garden |
| Divine Brows | Brow Delights | Brow Muse | Glam Brows | Brow Curve |
| Arch Angels | Arch Atelier | Brow Sanctuary | Brow Elegance | Brow Zen |
| Brow Boutique | Brow Magic | Arch Vision | Brow Sophisticate | Arch Expressions |
| Sculpted Brows | Brow Artistry | Brows by Design | Arch Innovators | Brow Sculpt |
| Elegant Arches | Brow Chic | Brow Treasures | Brow Charm | Arch Style |
| Brow Couture | The Brow Lounge | Brow Ambiance | Brow Glow | Brow Oasis or Fabulous Brows |
Prompt 2: Creative microblading business name ideas
| Microblade Mastery | Brow Vibe | Microblade Charm | Brow Envy Ink | Brow Couture Ink |
| Brow Ink | Microblade Marvel | Brow Bliss Artistry | Microblade Expressions | Inked Elegance |
| Artful Arches | Sculpted Strokes | Brow Impressions Studio | Artistic Strokes | Brow Symphony Studio |
| Blade & Brow | Brow Fusion | Microblade Allure | Brow Zen Studio | Microblade Treasures |
| Brow Canvas | Microbrow Studio | Brow Craft | Microblade Sanctuary | Artistic Ink |
| Microblade Magic | Elegant Strokes | Perfectly Inked | Perfect Arch Ink | Brow Delight Studio |
| Precision Strokes | Brow Bliss Studio | Microblade Radiance | Brow Brilliance Studio | Microblade Serenity |
| Brow Ink Enchantment | Inked Arches | Brow Sculptors Studio | Inked Perfection | Precision Arches |
| Blade Beauty | Brow Brush | Brow Whisper Ink | Brow Magic Ink | Brow Essence Ink |
| Perfect Strokes | True Strokes | Strokes of Genius | Microblade Glow | Microblade Vision |
| Arch Precision | Artistic Arches | Brow Elegance Studio | Artistic Brows | Arch Envy Studio |
| Brow Symphony | Brow Harmony Studio | Brow Perfection Ink | Brow Marvel Studio | Inked Expressions |
| Inklined Brows | Microblade Elegance | Microblade Oasis | Microblade Muse | Brow Artistry Ink |
| Brow Sculpture | Divine Strokes | Artful Brow Studio | Brow Harmony Ink | Artistic Ink Strokes |
| Artistry Arches | Brow Artistry Studio | Precision Ink | Precision Brow Art | Brow Oasis Ink |
Prompt 3: Lash business name ideas
| Lash Gaze Studio | Lash Artistry | Lash Impressions | Lash Innovators | Lash Elegance Studio |
| Lash Luxe | Radiant Lashes | Lash Symphony | Lash Radiance | Lash Haven Studio |
| Lush Lashes | Lash Glamour | Lash Essence | Lash Gaze | Lash Bliss Studio |
| Lash Envy | Divine Lashes | Pure Lashes | Lash Expressions | Lash Harmony Studio |
| Elegant Lashes | Chic Lashes | Lash Delight | Lash Glow | Lash Couture Bar |
| Lash Loft | Lash Allure | Lash Ambiance | Lash Charm | Lush Lash Studio |
| Lash Haven | Lash Perfection | Lash Vision | Glam Lash Studio | Lash Envy Bar |
| Lash Magic | Lash Whisper | Luxe Lash Studio | Lash Marvel | Lash Muse Studio |
| Flutter Lash | Lash Elegance | Lash Treasures | Lash Couture Studio | Lash Lounge Studio |
| Lash Bliss | Lash Oasis | Brow & Lash Bar | Lash Dream Studio | Lash Symphony Studio |
| Lash Couture | Lash Boutique | Lash Paradise | Lash Allure Studio | Lash Oasis Studio |
| Perfect Lashes | Lash Harmony | Lash Legacy | Lash Emporium | Lash Ambiance Studio |
| Dream Lashes | Lash Sparkle | Lash Flair | Lash Magic Studio | Lash Paradise Studio |
| Lash Lounge | True Lashes | Lash Vibe | Lash Beauty Studio | Lash Vision Studio |
| Lash Beauty | Lash Muse | Lash Sanctuary | Lash Whisper Studio | Lash Sanctuary Studio |
Prompt 4: Provide whimsical microblading business names
| Enchanted Brows | Brow Charms | Enchanted Ink | Fairy Dust Brows | Wonder Strokes |
| FairyTale Arches | Fairy Brow Studio | Brow Whimsy | Brow Happily | Magical Arches |
| Pixie Perfect Brows | Brow Whimsy Design | Brow Fantasy | Brow Pizzazz | Brow Bubble Studio |
| Brow Bliss | Brow Delight Look | WonderBrow Studio | Serene Brows | Brow Capers |
| Brow Wonderland | Magic Touch Brows | Pixie Brows | Brow Whim | Fantastical Brows |
| Magic Brows | Brow Enchantment | Enchanted Strokes | Delightful Arches | Enchanted Hues |
| Whimsy Brows | Dreamy Brows | Brow Whisk | Brow Sparkles | Brow Jamboree |
| Brow Dreamland | Brow Whispers | Brows & Beyond | Fantasy Arches | Brow Merriment |
| Arched Fantasy | Brow Elixirs | Browsical | Magic Wand Brows | Brow Carnival |
| Browtopia Studio | Brow Fables | Whimsy Ink | Whimsical Strokes | Whimsy Charm |
| Mystical Brows | Brow Blossom | Brow Glee | Brow Playhouse | Brow Reverie |
| Brow Serendipity | Fantasia Brows | Brow Bubbles | Whimsy Strokes | Dream Brows Studio |
| Wonder Brows | Brow Blissland | Merry Brows | Enchanted Expressions | Brow Whiz |
| Enchanted Arches | Brow Bonanza | Brow Sprinkles | Brow Frolic | Brow Ballet |
| Whimsical Winks | Whimsical Arches | Magic Brows & Ink | Brow Charisma | Enchanted Artistry |
Prompt 5: Funny microblading business name ideas
| Brows Before Bros | Brow Magic Wand | Brow Frow | Brows on Point | Browzooka |
| Brow Wow! | Brows R Us | The Brow Bros | Brow Mates | Brow Strokes |
| Brow and Order | Browtopia | Browvengers | Brow Drama | Brow Brigade |
| Eyebrow-raising | Brow Guru | Brow Express | Browsicle Stand | Browy McBrowface |
| The Brow Show | Brow It All | Brow and Arrow | Brow-lashious | The Brow Spot |
| Browmance | Brow Jam | Browseph’s Coat | Brow-lapalooza | Browgeous |
| Brow-nanza | Brow-larious | Browsome Sauce | Arch You Glad? | Browmazing |
| The Brow Squad | Brows Over Toes | Browlapalooza | Brow Go! | Browzilla |
| Brow Down | Brows on Fleek | The Brow Hoot | Browmageddon | Browntown |
| Brow Shenanigans | Browtainment | Browski | Browkemon | The Brow Zone |
| Holy Brow! | Arch Nemesis | Eyebrow Express | Brow Up! | Brow Delight |
| Brows Gone Wild | Brow Ha Ha | Brow Out Loud | Brow-tastrophe | Brow-toberfest |
| Brow Me Up | Browsicle | Brow-ldogs | Browfection | Brows & Beams |
| Brow-tastic | Brow-tique | Arch Madness | Browstache | Browmance Central |
| Unibrow No More | Brow-lieve It or Not | Brow Factor | Brow Cheers | Brow Wow Factor |
Prompt 6: Provide microblading business names based on popular culture or pop culture
| Brow Wars | Jurassic Brow | The Browluminati | Wonder Brow | Brow Wars: The Last Shape |
| Game of Brows | Brow-n-chill | Browing Man | The Brow Diaries | Brow Park: Bigger, Longer & Uncut |
| Harry Brow-ter | The Brow Gatsby | Breaking Brows | The Brow Chronicles | Brow’s Anatomy |
| Lord of the Brows | Browling Stones | Fabulous Brows | The Browville Horror | The Handmaid’s Brow |
| Brow-vengers Assemble | Browbusters | Brow Whisperer | The Brow on Elm Street | Brow Trek: Discovery |
| Brow to the Future | Brow Park | Brow Fiction | Browmon Go | The Crown Brow |
| Stranger Brows | Brow-rassic Park | The Big Brow Theory | The Browing Dead | How I Met Your Brow |
| Brow and Furious | Brow Story | The Walking Brows | Browwatch | Once Upon a Brow |
| Brow Trek | The Browshank Redemption | Brow Runner | The Big Browowski | Browly Hills |
| Brow in Wonderland | Indiana Brows | Brow Club | Brow of Thrones | The Fresh Brow of Bel-Air |
| The Brow Matrix | The Dark Brow | Fight Brow | The Hunger Brows | America’s Next Top Brow |
| Browmanji | Brow Hard | The Brow Identity | Pretty Little Brows | Project Broway |
| Fantastic Brows | The Brow Father | Brow Potter and the Sorcerer’s Strokes | Brow-2-D2 | Browbreak Empire |
| Brow Panther | The Browfellas | Brow Eleven | The Brow Vinci Code | The Marvelous Mrs. Browsel |
| Guardians of the Brows | Browchella | Brow Gatsby | Brow King | Brow Mirror |
The prompts focusing on brow and lash business name ideas provided business names that were more straightforward and some might consider simple, safe and professional. The recommendation is to start off this way and then explore more names that push the boundaries. To do this, you begin by including the traits you want to be known for and that will help you stand out. For example, I incorporated prompts like creative microblading business names, whimsical microblading business names and funny microblading business names. As you can see, the results generated started becoming more out the box. The good thing about this is that you now have a variety of different types of creative names to choose from.
Now your goal is to narrow down your selection to the four best names for your microblading business. This comes down to your personal preferences around the brand identity or personality you want to convey and differentiating your microblading brand from competitors.
Other important factors are things like domain and trademark availability. It will be important to make sure the names selected are available from a domain name and trademark perspective. Will discuss how to confirm that in the next section.
Checking for domain name availability and trademarks
It will be challenging manually checking for domain name availability for tens to hundreds of microblading business name ideas, so it is important to narrow down the selection to four to ten. The four names you select must all have available domains. Typically, when a domain name is available the likelihood of the trademark being available is very high. The best and easiest way to search for domain availability is to go through a domain name registrar. The two most popular domain name registrars are godaddy.com and namecheap.com
To check the availability of your domain name you can follow the below steps.
- Go to either godaddy.com or namecheap.com
- Enter the name of the domain you want to register
- View if the name is available in your desired domain extension like .com, .net or any other you would like to own.
Once you know your names are available, also conduct a brief trademark check to confirm you can trademark it. And the fastest way to do this is to visit the uspto.gov site directly and click the search trademark link or button.
Below are the steps to do this.
- Type Trademark search into your Google browser or other search engine. Or visit the following link directly: https://tmsearch.uspto.gov/search/search-information
- Type in your microblading business name into the trademark search bar
- Check the status of the trademark. If live, then it is actively being used. If the status is dead, you have the opportunity to own the trademark if you file for it.
Conduct the domain and trademark search for all your top names you are interested in.
As mentioned, domain and trademark availability should be a factor in your name selection process. Another factor to consider is the versatility of your microblading business name.
What this means is how well your microblading brand fits on different types of marketing materials. I will go over this a bit more in the next section.
Business name should be versatile when it comes to marketing materials
It is possible to have a microblading business name that looks good on business cards but not a T-shirt or a mug. It is also possible to have a business name that looks good on a business flyer but not on a website or landing page. For this reason, it is important to think about how your microblading business name will look on your marketing materials when selecting your final name.
Below are a few steps that will help you think through this.
- Start by thinking through all the different marketing materials your business name can potentially be on. You can start by the typical marketing materials like your business card, flyers, and website. Then you can think about things like mugs, pens, and even vehicles. Although your microblading business will most likely be in a stationary location, you may want to put your brand name on your car.
- Have an idea of the dimensions of these marketing materials and even the potential design you will be using. By having a clear understanding of the dimensions or specs for a specific marketing material, then it helps you to create a name that fits within those dimensions.
- If possible, create a mock design of your name on the marketing materials you will use to promote your business.
By doing these three things, you will know for certain your microblading business name is versatile when it comes to marketing materials.
The steps highlighted thus far will help you in the narrowing down of the best names for your microblading brand. To select your final name, you should lean on feedback you’re your target audience.
Getting feedback for your name can be challenging. In the next section I will cover what you can do to get initial feedback and finalize your name.
Gather feedback through focus groups to select your final choice name
Gathering feedback to finalize your microblading business name is a must if you want to be confident your name resonates with your target audience. This step can be challenging for most entrepreneurs and even businesses of all sizes because there isn’t a clearly defined and streamlined process to accomplish this. The good news is that is what we are here for. We have compiled several strategies you can utilize to help gather valuable feedback.
Most will be familiar with these strategies and it comes down to which one you are most comfortable or capable of executing.
Below are the strategies listed in no specific order.
- Utilizing surveys: Surveys are very easy to create through tools like SurveyMonkey or even Google Forms. Once your survey is created, the key is sharing it with your target audience to fill out regarding your logo concept. You can do this by joining relevant social media groups and even related microblading communities or forums on platforms like reddit.
- Social Media Polls: If you have a decent following on social media, you can create a poll to get feedback on your top names. Although the feedback may not be general, it will still be helpful in finalizing your selection for your brand name.
- In-person Feedback: You can get real time face-to-face feedback from your target audience through networking events or if you have an existing client or customer base. Share your finalist business names with the individual you are talking to in your target audience and ask them how they feel about it. Make sure to pay close attention to their first impressions when you share the names you are considering.
- Focus group: This is probably one of the most difficult and costly to set up, but it can be extremely worth it in helping select the perfect name for your business. This requires gathering a small group of people from your target market to discuss your business name finalists in detail. It will also require a professional facilitator to help guide the conversations to extract valuable insights.
- A/B Testing: The last strategy worth noting involves putting your prospective business names in front of your target audience while tracking their engagement with each name. This can be done through leveraging social media ads to test the different names and then analyzing their performance metrics. Put your prospective name on your ads and see which one is driving the most clicks/engagements.
Creating a microblading brand that resonates with your target audience
Now that you have your name, your next step is to create your microblading business name logo. The logo is what all your prospects will see and will be the center of your brand identity.
What many entrepreneurs and businesses don’t realize is that a logo can either make or break your business. Although most businesses get this reality, I am always surprised that there are some that still don’t understand this truth.
To elaborate on what is meant by this is that your logo can either attract or repel your prospects. This happens all the time but people don’t realize they are doing it. For example, when you are looking for a business and don’t know anything about the business, you default to the name and logo. Or in a scenario where you are trying to compare two competitors who have similar reviews and features. People often default to the brand that resonates more with them in this instance. And that resonance comes down to simply branding.
This is your opportunity to stand out from the pack and distance yourself from your competition. And it all starts with your name and logo design. This is an extremely serious step in creating a successful brand and you should be ready to invest to get the best logo for your microblading business.
Below are a few steps people take to get a logo.
- Create Your Logo Yourself – If you have design skills, you may be able to create your own logo. However, this is highly not recommended. Even if you have design skills, there is more that goes into logo creation than just design.
- AI Logo Generation – This is becoming very common. This is a good option if you need something extremely fast and you know exactly what you are looking for. Although AI generated logos can be good for a short-term solution, it is not ideal for the long term. If you start out with an AI generated logo, the recommendation is to redesign it with an expert down the line.
- Hire an Expert Logo Designer – This is by far the best option to have a strong logo design that will resonate with your target audience. A logo design expert will be able to provide the attention to detail needed to help your brand stand out and be memorable.
Regardless of how you create your logo, feedback from your target audience must be incorporated into the design process to determine if the design concept resonates with them. The same feedback options highlighted in your name creation target audience feedback step, applies to your logo design. Once you gather feedback from your target audience and generate insights, you will know for certain if this is the right logo that will represent your microblading brand.
This will also help you objectively approve and finalize your logo design selection. Once you finalize your logo for your microblading business, next is building an online and offline presence.
Building an online and offline presence for your microblading business
We can all agree that in this day and age it is important to have both an online and offline presence to create an overall cohesive brand presence. This is not optional but a requirement. When it comes to offline presence, it can range from brick-and-mortar stores, networking events, to traditional advertising like newspapers and brochures. Since many businesses will not be brick-and-mortar, my focus will be on things the three things every business can do.
These three things include the following:
- Networking events – This typically takes shape in three ways:
a. Conference & Tradeshows – this includes participating in industry related conferences, trade shows or networking events to showcase your product or service.
b. Meetups: This involves hosting or participating in a small informal gathering within your area of interest.
c. Workshops & Seminars: If you have the ability to teach, this can be a very good option for you. You can offer educational sessions or hands-on training in your area of expertise. - Community engagement events: This is a bit more passion driven, so it should rarely feel like business or work. This also predominantly takes form in three ways:
a. Local Sponsorships: Think about supporting relevant local events, sports teams, or community projects to increase your microblading business visibility.
b. Volunteering: Organizing or participating in community service events to build goodwill and connect with the local population.
c. Partnering with Local Businesses: Collaborating with nearby businesses for cross-promotions or joint events. - Traditional Advertising: It is important to not completely ignore traditional media and utilize where it makes sense. If you find that your primary microblading competitor relies solely on digital media, it can be an opportunity to win market share by advertising on billboards, print, and brochures:
a. Billboards & Posters: Placing eye-catching advertisements in high-traffic areas.
b. Print Media: Advertising in newspapers, magazines, or community bulletins.
c. Flyers & Brochures: Distributing promotional materials in public spaces or through direct mail.
Now that we have gone over some tips for creating an offline presence, next is to go over some popular ways to create an online presence. Creating an online presence for your microblading business essentially comes down to the following three things:
- Setting up a website: This is the first thing that needs to be done when creating your online presence. A website gives prospects who are interested in learning more about your microblading business the opportunity to do so. A user-friendly website serves as a central location for your brand, highlight your top products/services and key information about your business.
- Creating Social Media Profiles: Social media allows you to be able to engage with your customers as well as potential customers. It will be important to be on as many social media platforms as possible in order to reach your potential customers who are there. This will be difficult to do and maintain, so it is best to identify the platform you want to prioritize from the top social media platforms like Facebook, Instagram, LinkedIn, Twitter, Tiktok and Pinterest.
- Creating content: With both a website and social media profile live content must be created regularly and posted on your social media profiles or published on your website blog. Doing this will make you more findable on your social media of choice and even through google search or local seo.
The significance of thinking through your offline and online presence when coming up with the name of your microblading business is to envision how it will look offline and online. Doing this will help you go beyond just getting the right name or a good name, but the perfect name for your microblading venture that will look good for your specific offline and online activities.
This has been quite a comprehensive list of how to come up with the perfect microblading business name. If you can follow these steps, you can be confident your microblading brand name will be the best for your venture and will position you for success in your industry.
If you still need help coming up with the perfect microblading business name, reach out to us for a free consultation. We can help you create your own lovable brand!
